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Best of Show Awards

Best of Show Awards

Congrats to the Marine Corps Marathon Health & Fitness Expo who won "Best of Show"

Marine Corps Marathon Health & Fitness Expo was the "Best of Show" winner - Congrats!

During the nomination process, we asked each show to answer the following questions...

What challenge(s) did the show face? What was the “Best of Show” solution(s)? And what were the overall results and impact on the show? What innovative practices, customer service and/or networking environments occurred to make it the best show ever? For example, what tightened the attendee/exhibitor relationship? Describe how you created “WOW” experiences!

Did you initiate an “out of the box” idea? If so, did it add some excitement to the show floor that created an unparalleled end-user experience? Did you improve your show's "green" factor? Don't be shy - explain the overall creative strategies which would qualify your event for a “Best of Show” award!

The many entries were reviewed by a select panel of judges who decided the 5 top shows. Then beginning June 21st and ending July 21st the industry will vote through an extensive social media and PR campaign which one deserves to be “Best of Show”.

The show managers from the top five shows attended the 2017 TSNN Awards: Celebrating Trade Show Excellence for a fantastic three-day event where the winner was named!

Questions? Reach out to Arlene Shows, TSNN's Marketing Director: ashows@tarsusus.com

ATS 2017 International Conference

A TSNN Awards Best of Show finalist because…

Of their ability to initiate a breath of fresh air into a very specific medical event. We were inspired by their guru stations with “burst sessions” – they were jam packed! They overcame a rather large tech challenge too. They had a technology audit performed which provided a detail analysis of what needed to be upgraded, what needed to be eliminated and what needed to be added. They got right to work and implemented the following new additions/upgrades: added beacon technology through the mobile app as well as an outside vendor, integrated audience response via their mobile app, added a video wall to the registration area showcasing major sessions or important events, added large video walls to their American Thoracic Society Center booth in the hall (which then incorporated the Lively live polling software), upgraded their abstract submission software, created an online application process for Industry program sponsorships, moved the Discovery Quest (an exhibit traffic driver) to the mobile app, and utilized El Toro geofencing. Phew – we had to catch our breath when we saw how they really worked together as a team, pulled together, created a relaxing mood and saved the show!  

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Cultivate'17

A TSNN Awards Best of Show finalist because…

Of their creativity in hosting a first ever “CareerUp” workshop – investing in “growing” their industry talent (nice!) This workshop is tailored to young horticulture professionals and the unique situations they find themselves in (talk about cultivation!)

Their fast pitch stage, named “Cultivate Live” (for exhibitors to show off new inventions, news and technology) also impressed! Debuting this year, it’s a chance for their exhibitors to demonstrate, share and show off what’s awesome about their products and innovations. It's the industry’s show-and-tell for the latest and greatest! The show’s New Products Zone also allowed companies to share what they've been up to this past year. Cultivate is truly spectacular to see, with hundreds of plants in displays across the entire Greater Columbus Convention Center, it's one of the only events to take over and turn the center into a horticulture wonderland. For these reasons and more we liked the way their fresh ideas came together and allowed everyone involved to bloom!

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Golf Industry Show

A TSNN Awards Best of Show finalist because…

They aced a hole in one when they offered a variety of new things! Their focusing was on delivering more ROI to the exhibitors while also taking into consideration the attendee experience! They even had a thirty- year exhibitor state it was their "best show ever" due to the ease of the new complimentary lead retrieval software, along with the strategic floor plan strategy which delivered more traffic to their booth then they had ever witnessed. They turned an obstacle into an opportunity by utilizing columns on the show floor into a great use of space and created a win-win for traffic flow and exhibitor satisfaction (their team created well defined areas for the attendees to stop and recharge around the columns). Their new exhibitor packages were very popular and the number of packages purchased surpassed projections very early in the sign up process. Even though they did not hit their overall goal for square footage for this show they still came out positive in show revenue due to the outside the box thinking in corner fees and new exhibitor turn-key packages. They did such an amazing job on exhibitor and attendee satisfaction that their overall event earned them an impressive spot on the green!

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Labelexpo Americas 2016

A TSNN Awards Best of Show finalist because…

Of their extremely high level of listening to their customers! This kind of responsive listening helped them achieve a better show experience, extra revenue and a reputation among their attendees and exhibitors of staying ahead of trends (WOW)! They worked hard to make improvements their customers wanted and the change of atmosphere on the show floor was clearly noticeable. There was a renewed energy at their show that provided a boost to the industry in America; something so many of their competitors have struggled to do (what a profound way to be labeled by your peers!) We were also in awe of how their creative marketing team entertained their event peeps. Since Labelexpo is synonymous with innovation and is first and foremost a show with working machinery their award-winning marketing team worked their magic using a related theme. In a nod to eccentric American cartoonist and inventor, Rube Goldberg, they created their own “fantastical machine”, representing the printing process and showing how every part needs to work together seamlessly (unreal!) Environmental issues were high on the agenda as well and the Linerless Trail championed ways of improving sustainability and reducing costs and waste. The US label industry generates 370,000 tons of liner waste every year, so it gave visitors access to exhibitors who could improve their green credentials. The results of these efforts? Labelexpo Americas 2016 was a success in every metric. More space sold, more visitors (and staying longer), more features and educational sessions, new audiences and highest rebook ever; we label them impressive!                                                      

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Marine Corps Marathon Health & Fitness Expo (WINNER!)

A TSNN Awards Best of Show finalist because…

Of their pervasive ability to really embrace the motto of “adapt & overcome!” They relocated & had a transportation issue – but because of their savvy use of social media and communication efforts (via a fun video clip) they far exceeded needs with a re-invented & robust transport system, piling in a major economic impact to the local area. Their use of social media was unsurpassed by the organizers introducing selfie stations, resulting in over 40,000 instagram posts with the event hashtag. All hands were on deck and their overwhelming patriotic spirit really knocked it out of the park. They had a very fun “out of the box” promotional idea too! Guests were celebrated with a special Twitter promotion called "SuperSize Goodie Bags." This effort was seemingly at random throughout the show and hosted at the booths of special vendor partners. The SuperSize Goodie Bag giveaway was initiated when a tweet form the Organizer's account beckoned guests to a specific spot to perform an outrageous or challenging stunt (we love that kind of boots on the ground engagement!) The bags included prizes provided by vendors (nice extra branding efforts…) Visitors noted in post-event surveys their satisfaction and enjoyment with experiencing this 41 year event in its new location – we salute them for accomplishing the mission of a very successful event! 

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Best of Show Lightfair 2013

Thanks to CadmiumCD for use of their amazing awards software to collect nominations!

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