2017 TSNN Education Conference
Jazz Up the Attendee/Exhibitor Experience at Your Show!
“Never play anything the same way twice” – New Orleans Jazz Legend Louis Armstrong
Join us for a learning experience that calls on the expertise of everyone in the room to keep your shows growing.
We’ll hear stories from show organizers like yourself showing you the way, and stretch our imaginations with some tips on creativity.
The education program – Aug. 22 – 9:30-12:15 in New Orleans Convention Center - will be highly interactive with Emcee/Band Leader Thom Connors leading the different Speakers through their individual performances.
The Expo Group’s Michael McCauley will spark everyone’s creativity and open up those nimble mind muscles before the program moves on to The Heart Rhythm Society’s Ken Demith talking through creating personalized marketing using attendee/exhibitor personas; Taffy Event Strategies’ Elena Grant will discuss how they expanded the Coverings showfloor with new areas such as tiny houses, which drew in new interest; and World of Concrete’s Tom Cindric and Natural Products Expos’ Adam Andersen will tell the audience how they created lifestyles around their shows.
In between the sessions, attendees will be encouraged to share their own ideas on how they, too, can personalize the experience for their attendees/exhibitors so the show they run truly creates a lasting impression.