8:00 AM 9:00 AM
9:00 AM 12:30 PM
9:10 AM 10:30 AM
Brain science can guide event and trade show professionals who want to unlock the ability to transform attendees. Strategic, creative and logistic choices can harmonize to inspire awe in the human audience to create long-term, meaningful results. What are the basic scientific principles we should know? How can we achieve optimal environments for our audiences to continue growing business?
10:30 AM 11:15 AM
Delve into three specific case studies (12-15 minutes each) of an organization putting in the hard work on strategy, creative, execution to reimagine their trade show to positive results. Speakers will share rapid-fire why and how they are on the TSNN fastest-growing shows list. What are they doing different? Has some special program drastically contributed to the growth? Have they created a great team or adopted a new leadership style?
11:15 AM 11:30 AM
11:30 AM 12:15 PM
America’s great cities and museums are models for how design thinking can create awe and tap into those brain science principles. Learn what design thinking is, how that process plays out for each of these professionals, how your team can capitalize on that and then how design thinking might inspire event spaces and trade shows.
- Jessica Harden, Director of Design and Content Strategy, Dallas Museum of Art
- Michael Kaiser, Principal, Beck Architecture
12:30 PM 2:30 PM
- Brooks Thomas is a social business senior advisor at Southwest Airlines