8:00 AM 9:00 AM
9:00 AM 12:30 PM
9:10 AM 10:30 AM
If you’ve ever hiked among giant sequoias, viewed the dramatic display of the Aurora Borealis, watched the sun set over a tranquil lake or listened to the Vienna Philharmonic’s annual New Year’s concert, you may have experienced awe. You felt goose-bumped-tingly, jaw-dropping, awe-inspired. Even as small children, our curious discovery of unexpected things triggered wide-eye wonder. Awe is a universal experience and part of our natural biology that inspires meaningful and purpose-filled lives. Awe experiences shift our attention away from ourselves, make us feel like we are part of something greater than ourselves, and make us more generous toward others. Many of us miss the awe going on all around us and even in our daily routines. We become awe-deprived. Then we go to trade shows and events and are further awe-deprived.
Discover why and how to create awe-inducing experiences in events and trade shows.
Elaborate on the benefits of feeling awe and wonder for yourself as a professional and your attendees and exhibitors as clients.
Identify strategic, creative and logistic choices that can be made to shift from awe-deprived to transformative awe-inspiring.
10:30 AM 11:15 AM
Delve into three specific case studies (12-15 minutes each) of an organization putting in the hard work on strategy, creative, execution to reimagine their trade show to positive results. Speakers will share rapid-fire why and how they are on the TSNN fastest-growing shows list. What are they doing different? Has some special program drastically contributed to the growth? Have they created a great team or adopted a new leadership style?
11:15 AM 11:30 AM
11:30 AM 12:15 PM
America’s great cities and museums are models for how design thinking can create awe and tap into those brain science principles. Learn what design thinking is, how that process plays out for each of these professionals, how your team can capitalize on that and then how design thinking might inspire event spaces and trade shows.
- Jessica Harden, Director of Design and Content Strategy, Dallas Museum of Art
- Michael Kaiser, Principal, Beck Architecture
12:30 PM 2:30 PM
- Brooks Thomas is a social business senior advisor at Southwest Airlines