Record-breaking Crowd Celebrates Fastest Growing Shows at 2014 TSNN Awards in Cleveland!
The National Society of Genetic Counselors Annual Education Conference was named the overall fastest-growing show in net square footage and UBM's Medical Design & Manufacturing (MD&M) Minneapolis and MinnPack snagged the overall fastest-growing show in attendance at the 2014 TSNN Awards, held Nov. 14-16 in Cleveland.
“It’s been a fantastic weekend and Cleveland is a phenomenal city,” said Laura Pabst, who oversees the NSGC show for SmithBucklin. “NSGC is very grateful for this and will be back next year!”
Other big winners celebrated during the gala celebration on Saturday night at the Cleveland Convention Center in front of a record-breaking crowd included UBM’s Enterprise Connect, which won for fastest-growing for-profit show in net square footage, and the Institute of Food Technologists Annual Meeting & Food Expo won for fastest-growing association show in attendance.
“I would like to thank TSNN … I am proud to accept this award,” said Jean Heis, IFT's director of meetings and exhibits.
Also honored during the ceremony emceed by Betsy Kling, chief meteorologist for Cleveland’s WKYC-TV, was Karen Malone, vice president of meeting services for the Healthcare Information and Management Systems Society, who was the Industry Icon Award honoree,
“TSNN, thank you very much for this wonderful award and the city of Cleveland. You’ve done a fabulous job,” Malone said. “We are the sum of our parts, and I would not be here without my team.”
Among five shows that fought a hard battle for votes from the public to be named TSNN’s “Best of Show” Award, 5NET4 Productions’ Abilities Expo, which serves people with disabilities, scored the top prize.
5NET4’s chairman Lew Shomer accepted the award: “Abilities Expo is a very, very special show because we concentrate on changing people’s lives.”
For the second year in a row, the Reno-Sparks Convention & Visitors Authority gave a $5,000 TSNN Awards Student scholarship to someone who is pursuing a clear path into the trade show industry.
This year’s winner was Shauna H. Clark from the University of Central Florida’s Rosen College of Hospitality Management.
“I just wanted to say thank you to the Reno-Sparks Convention & Visitors Authority for this award. (This is) a fantastic opportunity to meet everyone here at the awards,” Clark said.
Also onstage were the five winners of The Expo Group's Show Manager of the Year Awards that were from different-tiered shows.
One of the winners, David Grindle of the United States Institute of Theater Technology, said, "Thank you to The Expo Group , TSNN and, of course, Cleveland. Thanks also to all on the board for not firing me in the last four years of crazy ideas."
For a full listing of those winners please visit HERE.
The three-day celebration kicked off at the Cleveland Browns’ First Energy Stadium Friday night, where the city’s mayor, Frank G. Jackson, welcomed the attendees. Food from several local area chefs also was served, and while the local band, Welshly Arms hit the stage, people played assorted games throughout the private stadium club, including life-size Jenga.
The next morning kicked off bright and early at the Global Center for Health Innovation for breakfast, followed by TSNN’s education conference.
First up was Joe Pulizzi, founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, who talked about content marketing for events.
Pulizzi encouraged show organizers to create, curate and distribute as much content as possible to drive interest in their shows throughout the entire year.
Among several important takeaways, he added, “We never talk about our event in the content.” Pulizzi said they may add a “call to action” in ad space around the article or something at the very bottom but the content is purely meant to inform and educate.