Meet Our 2017 Speakers
Elena Grant, Vice President, Marketing, Taffy Event Strategies
Elena is Vice President of Marketing for Taffy Event Strategies. She has over 15 years of experience creating effective marketing campaigns and initiatives working in the corporate environment, government, and the event industry. She specializes in developing insightful solutions to her clients’ challenges. She thrives on immersing herself in data to understand the audiences needs and leverages emerging technologies and traditional tactics to grow attendance and increase revenue. She is passionate about creating unique environments to engage audiences and enhance their experiences.
Elena joined Taffy Events in June 2016. She previously was Vice President of Marketing and held other positions at National Trade Productions. Prior to this she was Director of International Marketing for the Consumer Electronic Show where she successfully increased international attendance and created global partnerships for the association and show. Elena also worked for Software AG as a senior partner program manager. In this role, she managed strategy and execution of partner marketing and program initiatives. At Software AG, she successfully launched over 50 partner solutions into the market.
Elena starting her career working for the U.S. Department of Commerce, Commercial Service where she led several trade missions and spearheaded various international events.
She received her Bachelor of Arts from Dickinson College and her MBA from the Middlebury Institute of International Studies at Monterey.
Adam Andersen, Senior VP of Events for Health & Nutrition, Informa Exhibitions
Michael McCauley, EVP, Creative, The Expo Group
Tom Cindric, Senior Vice President, Informa Global Exhibitions
As Senior Vice President, Tom has full P&L responsibility for Informa Global Exhibitions US Commercial Events and several International Commercial Events. He was instrumental in helping Hanley Wood, prior to its acquisition by Informa, become one of the top exhibition companies in North America.
Tom oversees the production of some of Informa’s leading events like - World of Concrete (WOC), the largest annual construction show in the U.S. ranked 18th on the TSE Gold 100 - Water & Wastewater Equipment, Treatment & Transport (WWETT) show ranked 56th on the TSE Gold 100 and with the recent acquisition of Penton - Waste Expo (WXPO) ranked 87th on the TSE Gold 100.
Tom is also responsible for international business development and brand extension strategies. He successfully launched World of Concrete Latin America in Mexico City in 2004, World of Concrete India in 2013 and World of Concrete Europe in 2015.
Tom was instrument in leading Informa’s acquisition of WWETT from Cole Publishing last year, Hanley Wood’s acquisition of Construct (formerly the CSI show) and the TFM Show as well as overseeing the integration of Hanley Wood’s first management contract for the AIA’s National Convention and Design Exposition.
Prior to Informa, Tom held Director positions at Advanstar Communications, Consumer Electronics Association and National Trade Productions and was Sales Manager for the Produce Marketing Association.
Tom has a B.S. in Marketing from Gannon University in Erie, Pennsylvania. He earned his CEM designation in 1998.
Tom is an active member of IAEM and SISO and speaker at industry events. He is currently on the Board of IAEE as Secretary/Treasurer. Tom was a Show Manager of the Year recipient and contributor to the The Art of Show textbook.
Ken Demith, Chief Experience Officer, HRS
As Chief Experience Officer for HRS, Ken Demith is responsible for the Society’s brand strategy and member experience. He is a member of the senior leadership’s Strategic Advisory Group, and oversees HRS’s education, membership, marketing, communications and technology teams. He has a wide and varied background, ranging from digital strategy and experiential marketing to social media strategy, e-commerce and graphic design. Prior to joining HRS in 2014, he held leadership positions with major and boutique marketing strategy firms in Washington DC, Chicago and Dallas.
He became interested in designing relevant, unique, user experiences while building websites and mobile applications for major brands like Omni Hotels, Samsung, Norwegian Cruise Line, Pizza Hut, and many major pharmaceutical companies. The use of persona-based design was critical in delivering effective digital experiences. He then joined Freeman and later Freeman XP and applied these methods to trade shows and conferences. He moved to Washington DC in 2013 to develop event brands around experiential design for associations and societies at 360 Live Media before joining The Heart Rhythm Society in 2014.
Ken now utilizes this collective experience to build and strengthen the HRS brand across the entire organization by delivering a comprehensive member experience resulting in high member satisfaction, retention, international growth and percentage of the U.S. field participating. HRS has over 6000 members but draws nearly 12,000 attendees to their Scientific Sessions Annually.