Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. His strategies and ideas have touched iconic brands including AT&T Valvoline, Buffalo Trace, Humana, Rawlings, Maker’s Mark, Sealy, Fireball Whisky, Trident, GM and more.
Falls is an innovator in the conversation research segment of social analytics and founded the Conversation Research Institute which mines online conversations for consumer insights for businesses of all sizes. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), and The Rebel’s Guide To Email Marketing (Que 2012). Falls is also noted for founding SocialMediaExplorer.com, one of the industry’s most widely read blogs.
He currently leads digital and social strategy for Cornett, a full-service ad agency in Lexington, Ky.