Women's Leadership Awards


Women's Leadership Awards

Women's Leadership Awards - Mary Larkin & Martha Donato 

Mary Larkin

President, Diversified Communications USA

As President of Diversified Communications USA division, Mary Larkin oversees the company’s largest division which includes the International portfolio of seafood tradeshows, conferences and online reporting.

Ms. Larkin began her tradeshow and conference career in Europe before moving to the US in 1995 to join Diversified. Since joining, she has held positions in sales as well as Show Director leading the global seafood portfolio.  In 2004, Mary was appointed to Group Vice President which she held until her promotion to Executive Vice President in 2014.

She serves on many industry Boards including the Society of Independent Show Organizers (SISO) where she is currently serving a Secretary and Treasurer.  She is also currently serving as the Immediate Past President of UFI.  In addition, Ms. Larkin is a Board member of the Exhibitions and Conferences Alliance and as Past President of the Board of Directors for the Center for Grieving Children in Portland, Maine.

Martha Donato 

Founder and President of MAD Event Management

Martha Donato is the founder and president of MAD Event Management, which she established in 2009. For more than 25 years she has produced large-scale events and conferences, including pop culture events Long Beach Comic Con, Long Beach Comic Expo, and New Jersey Comic Expo. She has also led numerous consulting projects, expos, tradeshows, and conferences. MAD also produces C3: Comic Creator Conference, which is held twice a year in Southern California and in May of 2017, in Havana, Cuba. MAD also produces the UAS/Drones for Public Safety Conferences in Miami and LA and is a partner in the Side Hustles & Opportunities Conference.

Donato possesses a strong entrepreneurial background, with more than 25 years of experience in the live event, marketing, and consulting space. In January of 2021, Donato co-founded and became the President of the International Women in Exhibitions Network North America Chapter.

Donato's skills include leadership, business development, budget planning and management, event planning, marketing, business development/sales, and operational expertise. Perhaps her greatest skill is the ability to create meaningful communities. She holds a Bachelor of Science degree from Marist College in communications and business management.


Contact Us


175 N. Patrick Blvd

Ste 180

Brookfield, WI 53045

Sponsorships: +1 603 630 0125

Phone: +1 262 782 1900

Fax: +1 603 372 5894


Arlene Shows




Rachel Wimberly