Simply answer the following questions... What challenge(s) did the show face? What was the innovative solution(s)? And what were the overall results and impact on the show? What innovative practices, customer service and/or networking environments occurred to make it a fantastic event (even though they were against all odds...) For example, what worked for engaging attendees? What worked to tighten the exhibitor relationships with buyers? Was data leveraged in an outstanding way? Describe how you created “WOW” experiences! Did you initiate an “out of the box” idea? If so, did it add some excitement to the event that created an unparalleled end-user experience? Did your event or team celebrate a milestone? (If so, you might have some boasting to do)! Did you improve your show's social media reach? Did your specific industry (and/or team) have a tough few years but your team adapted and overcame? How did they accomplish that?
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